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Why You Should Avoid Numeric Response Scales in Surveys — They Seem...

If you read our article a few weeks ago about COVID-19, there were probably several statistics we cited that you (or maybe a colleague) misinterpreted. That’s because instead of reporting the...

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Slow Down! Your Survey’s Too Fast.

It is possible now to get thousands of responses to a survey overnight so that you can turn around research results as quickly as your managers and clients want. Would you trust the findings? I hope...

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Mobile Surveys Are Better in One Surprising Way: You Get More Revealing...

Contrary to some widely held beliefs that mobile devices are a barrier to survey participation, a majority of survey respondents nowadays fill them out on phones, rather than on desktops, laptops, or...

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Here’s Why You Should “Punish Test” Your Surveys

Testing a survey before it launches takes about 4 to 6 hours of an experienced professional’s time, for a standard ten- to fifteen-minute survey. If you don’t invest that time up front, you are almost...

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A Checklist for Testing Surveys

We recently offered an article about needing to “punish test” surveys lest you end up with a mess of mistakes like text piping that fails, or survey layouts that do not to adapt to user devices. But...

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For Better Response Rates, Try Dumping Qualtrics for Mail Chimp

If you suffer from miserably low response rates to surveys you send with your own e-mail list, here’s something to try: Dump the e-mail invitation functionality that is built into your survey platform...

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This is What a McKinsey Survey Looks Like

Ever wonder what you get if you hire a fancy schmancy consulting firm for your survey research and marketing insights, instead of Versta Research? Every once in a while we have a potential client who...

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How to Fix a McKinsey Survey: 10 Best Practices They Should Have Followed

Last week we showed you a survey that might convince you to think twice about hiring a super high-end consulting firm for your survey research and insights. Fancy business consultants may know a lot...

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How to Test Knowledge and Misperceptions on a Survey

It’s not easy to use a survey to measure public knowledge or misperceptions. Why? Because surveys are not quizzes. Respondents expect you to ask questions they can answer truthfully and correctly based...

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A Better Way to Ask Race and Ethnicity (and Proof That It Works)

When the U.S. Census Bureau started redesigning its race and ethnicity question for the 2020 decennial census, we started revising our own short version for surveys, too. Now we have enough data from...

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